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Expansion of the Block Matrix to the Second Order Lag in Brand Selection
https://doi.org/10.18894/00001297
https://doi.org/10.18894/00001297b52cb200-2b9d-41a5-b4f8-568e6888506b
名前 / ファイル | ライセンス | アクション |
---|---|---|
PDF (1.4 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2017-05-29 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Expansion of the Block Matrix to the Second Order Lag in Brand Selection | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | brand selection | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | matrix structure | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | brand position | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | second order lag | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.18894/00001297 | |||||
ID登録タイプ | JaLC | |||||
著者 |
竹安, 数博
× 竹安, 数博 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | ABSTRACT:Focusing on the fact that consumers are apt to buy superior brand when they are accustomed or bored to use the current brand, a new analysis method is introduced. The data set (before buying data and after buying data (for example, former buying data and current buying data)) is stated using a liner model. When this is done, the transition matrix becomes an upper triangular matrix. In this paper, equation using the transition matrix stated by the Block Matrix is expanded to the second order lag and the method is newly re-built. These are confirmed by numerical examples. An S-step forecasting model is also introduced. This approach makes it possible to identify brand position in the market and it can be utilized for building a useful and effective marketing plan. | |||||
書誌情報 |
常葉大学経営学部紀要 en : Bulletin of Faculty of Business Administration Tokoha University 巻 1, 号 1, p. 33-46, 発行日 2014-02 |
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出版者 | ||||||
出版者 | 常葉大学経営学部 | |||||
ISSN | ||||||
収録物識別子タイプ | PISSN | |||||
収録物識別子 | 2188-3718 | |||||
論文ID(NAID) | ||||||
識別子タイプ | NAID | |||||
関連識別子 | 40020030761 |